For the 205 mph Audi R8, we imagined a world free of traffic lights, speed limits and congestion. Then we partnered with Airbnb to make it a reality. The listing included the house and 2 Audi R8s. All 7 experiences were booked within 10 seconds.
Audi was introducing a new R8 super car that tops out over 205mph. We introduced it to the world by imagining the lengths someone would go to drive one to its absolute limits, without traffic lights, speed limits or congestion.
Then we partnered with Airbnb on board to make it a reality. The same house in the commercial, located in the heart of Death Valley, Nevada, along with the keys to two Audi R8s went up as a listing on the site. We created 7 once in a lifetime experiences. All 7 were booked within 10 seconds.
