Matt Miller & Matt Keats - Purveyors of Fine Creative Advertisements
Matt Miller and Matt Keats are Creative Directors, offering Art Direction and Copywriting expertise with a focus on craft, storytelling and strong strategic insights.
One of the reasons we’d like to think we’ve been successful on Audi is by not selling the sheet metal, but instead by selling the raw emotion that comes from it. And while a lot of seemingly smart people have all said that selling excitement is not

Audi Takeoff

Audi
One of the reasons we’d like to think we’ve been successful on Audi is by not selling the sheet metal, but instead by selling the raw emotion that comes from it. And while a lot of seemingly smart people have all said that selling excitement is not

One of the reasons we’d like to think we’ve been successful on Audi is by not selling the sheet metal, but instead by selling the raw emotion that comes from it. And while a lot of seemingly smart people have all said that selling excitement is not a unique proposition for a car company. Well, sometimes it’s nice to be hard of hearing. In this instance, an Audi isn’t just a car, it’s a thrilling escape from the confines of everyday routine.